Apple will likely show ads in the Maps app starting next year, report reveals

Tech giant Apple plans to run search ads in its Maps app on iPhone starting next year.

In his newsletter, Bloomberg’s Mark Gurman said he believed engineering work was already underway, MacRumors reports.

“I think the engineering work is already underway to launch search ads in the Apple Maps app, and we should start to see it implemented next year,” Gurman wrote, in the release. reserved for subscribers of its “Power On” newsletter.

Ads in the Apple Maps app wouldn’t be the traditional banner ads you see on websites, but rather paid search results, according to the report.

For example, a fast food chain could pay Apple to appear at the top of the results when a user searches for “burgers” or “fries”. Many similar apps already offer search ads, including Google Maps, Waze, and Yelp.

Apple already displays search ads in the App Store, allowing developers to pay to promote their apps to users who search for relevant keywords.

The tech giant also plans to run ads in the App Store’s “Today” tab and in a new “You Might Also Like” section at the bottom of app listings, while banner ads are being rolled out. displayed in Apple’s News and Stocks apps.

Last week, Gurman said Apple plans to expand its ad business significantly over time.

In his newsletter, he said that Apple’s advertising division generates about $4 billion in revenue a year and that Apple’s advertising chief, Todd Teresi, wants to increase that figure to at least $10 billion a year. year over time.



(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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