Apple will likely show ads in the Maps app starting next year, report reveals



Tech giant Apple plans to run search ads in its Maps app on iPhone starting next year.

In his newsletter, Bloomberg’s Mark Gurman said he believed engineering work was already underway, MacRumors reports.

“I think the engineering work is already underway to launch search ads in the Apple Maps app, and we should start to see it implemented next year,” Gurman wrote, in the release. reserved for subscribers of its “Power On” newsletter.

Ads in the Apple Maps app wouldn’t be the traditional banner ads you see on websites, but rather paid search results, according to the report.

For example, a fast food chain could pay Apple to appear at the top of the results when a user searches for “burgers” or “fries”. Many similar apps already offer search ads, including Google Maps, Waze, and Yelp.

Apple already displays search ads in the App Store, allowing developers to pay to promote their apps to users who search for relevant keywords.

The tech giant also plans to run ads in the App Store’s “Today” tab and in a new “You Might Also Like” section at the bottom of app listings, while banner ads are being rolled out. displayed in Apple’s News and Stocks apps.

Last week, Gurman said Apple plans to expand its ad business significantly over time.

In his newsletter, he said that Apple’s advertising division generates about $4 billion in revenue a year and that Apple’s advertising chief, Todd Teresi, wants to increase that figure to at least $10 billion a year. year over time.

–IANS

vc/dpb

(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear reader,

Business Standard has always endeavored to provide up-to-date information and commentary on developments that matter to you and that have wider political and economic implications for the country and the world. Your constant encouragement and feedback on how to improve our offering has only strengthened our resolve and commitment to these ideals. Even in these challenging times stemming from Covid-19, we remain committed to keeping you informed and updated with credible news, authoritative opinions and incisive commentary on relevant topical issues.
However, we have a request.

As we battle the economic impact of the pandemic, we need your support even more so that we can continue to bring you more great content. Our subscription model has received an encouraging response from many of you who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of bringing you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practice the journalism we are committed to.

Support quality journalism and subscribe to Business Standard.

digital editor

Comments are closed.