Immersive View is the future of the mapping platform
The name has been around for months. Google Maps 3D through the media and generates a lot of interest, because the name promises great things. A few days ago, the product was finally announced under the not so catchy name “Google Maps Immersive View”, which has extremely great potential and probably shows the future of the mapping platform. Because you don’t want to dwell on the pretty pictures.
Thanks to many data sources, Google Maps is visually impressive, because you can see many points on the earth from the satellite view, partly from the point of view of an airplane, through user photos and, well safe, also from the street view. From the combination of all these sources, the AI of Google Maps creates the new immersive view, which will soon be available for certain metropolises of the world. This was originally expected to be a neater rendering of Google Earth, as it is here on the blog. have described, but it is much more.
Immersive View delivers stunning visuals and, for the first time, truly gives users the feeling of virtually flying over cities. For now there are only images and the video embedded below, but it looks very good and, despite similar capabilities, it’s a big leap from Google Earth. Admittedly, all of this is not entirely computed by AIs, and map editors will sometimes have to lend a hand, but in principle we have probably managed to make such renderings possible with relatively little effort.
It will be many years before Immersive View is available worldwide and it remains to be seen whether AIs can maintain and update this data. But the first step has been taken to bring such a realistic display to the browser. But you shouldn’t stick to the beautiful presentation, because you want to develop it even more.
The announcement already stated that it could implement different weather displays, so it could even display live weather on said images. Additionally, real-time traffic and congestion forecasts were mentioned as potential datasets that could be incorporated into these images. Exactly what it should look like has yet to be shown. In any case, the classic green, yellow and red lines no longer fit into this fancy 3D view. Will the traffic jam be represented with virtually positioned vehicles? It would look like a game.
Immersive View is not a modified Google Maps, but just an additional display variant. However, I think this view could become the norm with the long term map display and leave the satellites and street view in the background. Therefore, we want to present a lot of information. I could very well imagine that location search results can be displayed well there, perhaps with buildings that can be flexibly hidden to ensure a clear view. Similar to live traffic, one could also depict the live rush.
Something like this becomes interesting for route planning, which can be displayed more realistically than ever. In terms of navigation, this might be overkill and would be more of a distraction than a help, but this area can still benefit from a photorealistic interactive landmarks section. The theme will undoubtedly accompany us in the years to come, we look forward to it.
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